Diesel Forward, Inc. to purchase Central Motive Power

For immediate release:
July 12, 2018


Contact: Tara Lunder, Marketing Coordinator, Diesel Forward

608.842.5123, [email protected]


(Windsor, Wis) – Diesel Forward® has signed an agreement to purchase the assets of Central Motive Power (CMP). The close date is August 20,  2018. Both companies distribute diesel engine parts for leading global manufacturers such as Bosch®, Stanadyne®, Denso®, Delphi®, Alliant Power®, BorgWarner®, Garrett® and Holset® into the aftermarket. CMP has locations in Albuquerque, Denver and Pueblo West. This acquisition will strengthen Diesel Forward’s presence in the mountain regions.

Bob Breunig, president of Diesel Forward, said, “This is an important strategic move that will benefit our employees, suppliers, and our mutual customers by allowing us to leverage our joint strengths in the region. Through this affiliation, we will expand our distribution and service reach and capabilities. Our customers will have expanded access to service as well as product and technical support. Diesel Forward will consolidate and expand its existing Denver operations into CMP. We will continue to build on our leadership position in automotive, medium, and heavy-duty engine and aftertreatment component distribution.”

Harry Ellison, CEO of CMP, said, “The companies have complementary cultures and offer compatible products in the aftermarket. We see this affiliation as a win-win. Our employees will have expanded opportunities and our customer will benefit from the products and services that Diesel Forward offers. Together, Diesel Forward and CMP remain committed to ensuring we have the parts our customers need – when they need them – backed by excellent technical and customer service. We strive to make sourcing easy so our customers can focus on what is important – running their businesses.”

Breunig added, “Though we will now operate as one company – Diesel Forward, Inc. – CMP customers can depend on the same personal relationships they have experienced in the past. Customers will continue dealing with the same people and can expect the same quality service they rely on.”


Diesel Forward, Inc., is the nation’s leading provider of aftermarket diesel engine fuel systems and technical components for light, medium and heavy-duty vehicles and equipment. The company and its Alliant Power brand distribute aftermarket new and remanufactured parts through more than 21 central distributors and over 550 service dealers around the world. Diesel Forward is also the largest distributor of top OEM brands to the aftermarket, including its national fleet accounts, through company-owned warehouses across four U.S. time zones.

Central Motive Power, located in Albuquerque, Denver and Pueblo West and is the authorized distributor of original equipment (OE) for Bosch, Alliant Power and Garrett diesel parts. CMP specializes exclusively in the sales and service of diesel products. Their knowledgeable sales staff can answer questions and provide solutions to injector, pump or turbocharger needs. The company offers diesel and turbocharger repair services for all major brands of diesels performed by their factory trained technicians, utilizing state-of-the-art test equipment. In addition to superior technical support throughout their territory, the company offers a level of customer service that is unsurpassed in the diesel industry. Their dependable solutions keep their customer’s diesel­­­­s running at the optimum level.